America's Leading Manufacturer of Innovative Water-Based Wood Finishes

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Why does bright & white paint take so many coats to achieve coverage?

Milk Paint
Extra deep and extra bright colors have lower opacity because they start out with a clear base. Read more about how to get the best coverage for your favorite colors.

What Coatings Does General Finishes Have in Their ENDURO Professional, Industrial & OEM Line?

General Finishes Enduro line of water-based coatings is formulated for professional, industrial and OEM for operations. Comprehensive videos for each product are available on YouTube, and comparison charts at www.GeneralFinishes.com.

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